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How to create an introduction video for greater buyer engagement

Let’s face it, fine art is all about the image. Of course you should have clear and understandable product images, including styled shots but what about sharing you and your business? Your creations are not separate from you – they ARE you and potential buyers want to learn more about the genius behind a piece of art they adore.  They also want to know more about your studio, your business and how you care for your customers. They want to trust you and what better way to do that than to talk to them, via video.

“Consumers like video because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.”

The Importance of Video Marketing, Digital Marketing Institute

Because we KNOW how important connections are to buying art, Embrace Creatives gives you the opportunity to add a video introduction to your EC Shop, increasing client understanding and trust. Here are our tips and restrictions to guide you;

Step 1 – Get over the fear of being on camera. People WANT to learn more about you and your art business. How to Be Comfortable on Video: 16 Fool-Proof Tips 

Step 2 – We allow a video with a maximum length of 30 seconds because that’s more than enough time to get your introduction across. Okay, we bet you’re thinking, “That’s not enough time to get everything out!” Try it. Set a timer for 30 seconds and begin speaking. You’ll be surprised at how long you’ll talk before the timer goes off.

Step 3 –  In the article above one of the suggestions is to “write a script” and we highly recommend it. Practice speaking the script so that you can go “off script” a bit, showcasing your personality. You don’t want to sound like a robot.

Step 4 – OPTIONAL: Design a thumbnail image for the start of the video. A good idea is a photo of your art with the title of your video overlaid. You can title your video, “An Introduction to the Desiree Wood Studio” or “Meet Desiree Wood”. 

YouTube recommends a thumbnail image size of 1280 x 720 (with minimum width of 640 pixels). Formats accepted; JPG, GIF, or PNG. File size 2MB, max.

Step 4 – Once you have your final “take”, upload to YouTube channel. If you don’t have a YouTube channel, email us and we’ll put you on our YouTube account then send you the link to upload into your Store.

Step 5 –  Type the URL link of your video into your Store and watch the magic happen! Your video will auto embed into your shop so anyone can watch!

You can edit the link at any time and we suggest you replace the video at least once-a-year.

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