START WITH THE BASICS.
First things first. You’re trying to sell a tangible, emotional creation online and asking people to trust you and purchase without seeing it, physically. Sucks, we know which is why building a strong and compelling listing is VERY important.
Here’s what we ask all approved artists to do;
1 | UPLOAD YOUR BEST PHOTOS
Each artist receives 30 listings, maximum in order to showcase their best and most popular artworks and designs. You may remove a listing and replace it with a more current piece at any time.
High resolution, clear and understandable images are necessary. Buyers need to zoom in to see texture and all significant details.
- 1025 pixels on one side
- up to 8MB
- PNG is best type of file
- No watermarks or text overlay of any kind allowed
It’s the responsibility of the artist to take high quality photos of their artwork. If we find products with blurry photos or watermarks, we’ll place them into draft-mode until you can upload an approved image.
The best way to photograph artwork.
2D Artwork must fit edge-to-edge
The main image of all 2D art must go from edge-to-edge. No frame and no wall showing
I prefer 3D artwork on a white background.
The main image of all 3D artwork should be on a white or light background.
If you have professional photographs on a neutral or gradient background, I’ll accept those.
I want to keep the EC showroom as clean and cohesive as possible.
2 | NAME YOUR PHOTOS
Search engines do not see images. The name you attach to your image file is what Google, Bing and other search engines use to identify an image.
If your image is titled, “screenshot1298378” Google and Bing will not be able to match it to a buyer searching for the art you produce.
Title your artwork, “Blue Moon-Darren_Demakis-painting-33×40” (artwork title, artist, type, size)
Update your image titles by “editing” any image in your Dashboard. That will automatically pop open your media library where you can change the titles and re-save the image.
3 | MORE IMAGES PLEASE
Add more than one image to your listing to give buyers as much visual information as possible.
Are the sides of the canvas painted? What’s the best way to install your work? What does the frame look like? We give you more than one image, per product so use the space to show everything that the buyer might have a question about.
4 | INCLUDE IN-SITU
Buyers want to know what the piece looks like when in an actual room.
Use stylized shots or in-situ (in situation) images.
Stylized images show your artwork outside, hung on a wall or sitting on the floor of a decorated room. WHY do you need stylized shots? Because collectors love them and if you want to sell your artwork, it’s important to show the buyer what your piece will look like already installed.
5 | INCLUDE A STORY
To sell a physical piece on a digital plane, you need to connect to your buyer and EVERY buyer wants a story to tell.
For a lot of our collectors and interior professionals who need to sell to THEIR clients, artworks are conversation starters and they’re proud to talk about a piece of art they’ve just purchased.
We need you to add something special to every listing description. A poem. Cultural history. Your “why” behind the piece.
For help, see our section on how to write a great description.
6 | BE TRUSTWORTHY
- How accurate is your product information?
- Did you place the width and height in the correct boxes when you listed your piece?
- Did you include every material used to create the piece?
Inaccurate information leads to lack of trust plus returns, and we don’t want either. Imagine investing in a piece of original art worth thousands of dollars. You receive it, open the package and the information you read in the listing doesn’t reflect what you received… Yikes! Not cool…
Be sure to represent your materials, hanging apparatus, size, etc., accurately.
Want a video? Watch the art + object listing video, below.