Working with collectors, we can tell you that they want to talk about the ideas behind the artwork. They’re interested in learning about what motivates an artist’s process and what goes through an artist’s mind when busy in their studio.
They want to know about you and each art piece they revel in.
The collector wants a story they can share when they talk about the new artwork they purchased. Connecting them to your practice and your art through a well written and vulnerable artist statement and an engaging artwork description gives your buyer added, emotional layers.
Use how you write about yourself and your art business, including the content in your EC Store as a way to get a conversation started with a collector.